Case Study: Helping a Small Business Get Enquiries Through Local Search

The goal? A professional website that was easy to update, reflected their fun and visual brand, and most importantly - generated local enquiries through organic search.

Objective

• Improve visibility in local search results
• Create a fun, engaging website that feels trustworthy to both schools and parents
• Make it easy for the Dragonfly Crafts team to update content, images, and event details

Challenge

With a limited budget and a niche audience, the main challenge was to find smart ways to improve discoverability and conversion. Keyword research revealed a key insight: there was significantly more search volume for children’s craft parties than general craft sessions. That discovery shaped the entire site strategy.

Approach

We built a modern, animated, visually-led site with a strong emphasis on local search optimisation. The homepage was carefully structured to rank for children's craft party queries, while still offering information on clubs and events.

The design struck a balance between professional and playful, engaging enough for children and parents, but also polished enough to appeal to schools and organisations.

We also included:

• A FAQs section to support trust and transparency
• Themed party galleries for inspiration
• A clear explanation of services to support SEO and user experience

What We Delivered

• A fully responsive, easy-to-manage website
• Visual galleries and example-led layouts
• A local SEO strategy based on keyword insight
• Clear storytelling and trust-building features
• A strong foundation for future booking integrations

Results

• Dragonfly Crafts now receives consistent organic traffic from local search
• The site converts 60% of enquiries from search into real bookings
• Prior to the relaunch, they were receiving zero organic traffic
• The client is thrilled with the outcome and confident in growing the platform further

Client Feedback

“The site finally reflects what we do, and people can find us online! The feedback we’ve had from schools and parents has been fantastic. We love how easy it is to update too.”

Timeline

Duration: 6 weeks
Milestone: Website launched with updated branding, SEO, and content strategy

What’s Next

• Integrating an online booking system
• Connecting the site to a CRM to automate invite and confirmation emails
• Ongoing content updates to showcase events and grow local visibility

Ready to turn local search into local business?

If you’re a small business looking to grow visibility and bookings, we can help you do more with less.
Let’s work together → hello@vizability.io

Take a look at the site https://www.dragonfly-crafts.com/ see the quality of the website build even for a small business the overall effect gives a great impression and tells informative and helpful information.