Case Study: Creating a Digital Presence That Builds Credibility for Fraser Corporate Finance

The Objective

The goal was to create a stylish and authoritative website that:

• Established credibility before meetings took place
• Showcased the depth of experience through case history
• Outperformed competitors in terms of design and professional polish
• Shortened the sales cycle by allowing prospects to understand the firm’s capabilities upfront
• Provided a consistent digital presence across all branded materials



Challenge

This project offered an opportunity for a complete brand transformation.
That included:

• A full visual identity refresh - logo, fonts, colour palette
• Designing and launching a modern, professional website
• Providing hands-on support for domain setup, managed hosting, emails, and ongoing maintenance
• Extending the branding to email signatures, LinkedIn profiles, business cards, and letterheads

Our Approach

Vizability.io took a consultative, hands-on approach from start to finish.
We worked directly with Managing Director Patrick to guide decisions on:

• Visual branding and logo development
• Website layout, content structure, and key messaging
• Strategy around how the site could act as a credibility layer before any meetings took place

The end result was a sleek, content-rich site that helps Fraser Corporate Finance showcase their expertise without needing to repeat themselves in every new interaction. The website acts as a reference point for the types of deals the firm specialises in and the scale of its experience.

What We Delivered

• A full rebrand: new logo, colour scheme, typography
• A bespoke, responsive website designed for professional B2B audiences
• Easy CMS editing to update case studies and news
• Support with domain name, email setup, and managed hosting
• Branded digital and print assets including business cards, letterheads, and LinkedIn visuals

Results

• A modern website that makes an immediate impression
• Stronger pre-meeting engagement from prospects
• Improved brand consistency across all digital and physical materials
• A long-term platform to showcase deal history and company growth

Client Feedback

“We now have a digital presence that reflects who we are. It makes conversations easier and faster—people already know what we do and the kind of deals we’ve handled.”

Timeline

Duration: Approx. 8-10 weeks from brand workshop to website launch

What’s Next

• Adding more detailed case histories to the site
• Expanding with a blog and news section to share insights from events and industry trends
• Ongoing maintenance and strategy support to keep the site evolving

Want to make the right first impression—before the meeting even happens?

We help professional service firms build websites that inspire confidence and save time.
Let’s talk → hello@vizability.io