Case Study: Helping a Leading Print Services Company Expand Online
How We Helped Visibility Media Group Turn Their Printing Business into a Full-Service Digital Destination
When the team at Visibility Media Group (VMG) reached out to us, their goal was simple but ambitious: they wanted a website that truly represented everything they do. From print and signage to displays and custom picture framing, VMG has a broad service offering- and they needed a digital presence that communicated that clearly and effectively.
The Goal
VMG aimed to:
- Put their full range of services front and centre.
- Help customers who came for one service (like printing) discover others (like signage or framing).
- Maintain strong visibility in local search results for terms like "printer near me".
- Make it easy for new visitors to understand what VMG does, trust the brand, and get in touch.
The Challenge
The biggest challenge was combining
clarity,
conversion-focused design, and
local SEO performance. Printing services were a key traffic and revenue driver, so they had to remain the focal point, while also encouraging visitors to explore VMG’s broader offerings.
Our Approach
We took a product-led approach, inspired by the simplicity and visual impact of platforms like Google Shopping. Our idea: if we could immediately show what VMG offers, both visually and intuitively, we could tell their story while driving user action.
Here's how we did it:
- Integrated an ECWID eCommerce platform directly into the website.
- Designed product bundles to group services by type and target audience.
- Removed the need for users to dig through menus - everything is now discoverable at a glance.
We also:
- Optimised the site for local SEO to protect and enhance VMG’s existing rankings.
- Ran Google Shopping campaigns to drive relevant traffic straight to product pages.
- Built a visual portfolio to establish trust with new visitors.
- Added supporting content like team bios, company updates, and blog-style news posts to make the site more dynamic and engaging.
What We Delivered
The finished site is clean, fast, and user-friendly. It:
- Showcases core print services right up front.
- Naturally introduces VMG’s other capabilities.
- Is built with both users and search engines in mind.
- Makes it easier for visitors to navigate, engage, and convert.
This wasn’t just a website refresh—it was a full foundation for future growth.
The Results
· Noticeably faster load speeds and smoother browsing
· Strong traffic from Google Shopping ads
· Local SEO performance stayed solid
· Visitors better understand the full range of services
· Flexible framework for ongoing updates and improvements
Client Feedback
“The new website tells our story so much better, customers now get what we do almost instantly. Vizability.io helped us highlight our core print services while showcasing the wider range without confusion.”
— Visibility Media Group
Timeline
🕒 Duration: 8 weeks
Launch date: 22 September 2023
What’s Next?
Since the site went live, we’ve continued to build on its success:
- Added team bios and more case studies
- Published news and updates to keep content fresh
- Integrated social feeds from Instagram and Facebook
- Ongoing SEO work and user journey improvements
Want a Website That Does More?
If you’re looking for a site that doesn’t just look good—but actually tells your story, engages your audience, and drives growth—let’s talk.
Get in touch with Vizability.io today.
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