The Events Supplier Whose Website Was Letting Him Down (And How We Fixed It)

When a passionate event expert wasn’t getting found online, we rebuilt his site on our vizability.io EasyCMS platform – and enquiries skyrocketed. Here’s how we did it, and what you can learn from it.

Ever poured your heart into a business but watched your website let you down? That’s where Jonathan, a fantastic event production specialist, was when I mentioned to him I could help. He is properly passionate – and he loves helping event organisers with all kinds of audio visual and lighting, always banging on about stage sets and backdrops with a big grin. But his website? It was getting no enquiries, and he was gutted.

I sat down with Jonathan over a cuppa – and he showed me his site, built with a friend’s help. It wasn’t terrible – decent photos of shiny events he’d worked on, a bit about services – but it wasn’t doing the job.

It loaded slower than a wet weekend, looked ropey on mobiles, and didn’t show up when I searched “event production London” in his area. I’ve seen this loads with business owners, so I want to share three things I learnt to help your website bring in customers – without making you want to pull your hair out.

Lesson 1: If No One Finds Your Site, It’s Just Sitting There

Why Google Wasn’t Playing Ball

A website’s only as good as the people who see it. Jonathan’s had all the right bits – details on event production services, a contact page – but Google wasn’t playing ball. Why? It was sluggish, not set up for mobiles properly, and the behind-the-scenes tech wasn’t helping search engines figure it out.

The  EasyCMS Fix

We moved his site to our AWS platform – EasyCMS – and everything changed. We didn’t change the words or the message – just the tech under the bonnet. Using the same content and same SEO approach, enquiries started rolling in. EasyCMS’s SEO tools are proper clever – think fast loading, mobile-ready designs, and code that Google gets straight away.

It’s hosted on Amazon’s servers, so pages zip up in under three seconds, which keeps Google happy and stops customers clicking off. EasyCMS’s setup pushed Jonathan’s site from nowhere to the first page of local searches, and he was chuffed to bits with the calls coming in.

Lesson 2: Your Website Should Save Time, Not Steal It

Jonathan was no tech guru. He wanted to be out supplying events, not faffing with a website. His WordPress site was a nightmare – tweak one thing, and it’d break, leaving him waiting for his mate to sort it. That’s not on when you’re running a business.

The  EasyCMS Difference

Your website should show off what you’re brilliant at and make life easier. With EasyCMS, we gave Jonathan a site that looked ace – sharp, professional, spot-on for phones – without him needing to muck about with code. He could focus on event production services while we kept the site ticking over. If your website’s more hassle than it’s worth, you deserve better.

Lesson 3: Small Tweaks Can Light Up Your Results

Jonathan didn’t need a whole new site to see a difference. We kept his photos and words but made some canny changes: added local keywords like “event production London” for nearby searches, sped up his images, and sorted his Google My Business profile to pop up in maps.

The Results

Three months later, his traffic was through the roof, and he was booking jobs left, right, and centre. The trick? You don’t need to go big to get results. A bit of SEO love, a faster site, and a mobile-friendly setup can turn things around. It’s like tuning a spotlight to shine brighter – same gear, better output.

A Bit of Friendly Advice

I’m not here to blind you with techy nonsense or promise instant wins. Getting your website right takes a bit of time, but it shouldn’t feel like a slog. Jonathan’s story is why I started www.Vizability.io – to help folks like him, and maybe you, get found by customers who need you.

Vizability.io is based in Fulham, London, and we’re proud to work with local and national businesses. I’m a massive fan of EasyCMS because it’s like a trusty toolbox: cracking SEO, lightning speed, and no headaches, letting you get on with what you love, whether that’s event production or something else.

If your site’s not pulling its weight, don’t stress – it’s not your fault. Have a think: Is it easy to find on Google? Does it look good on mobiles? Is it helping or hindering you? If you’re stumped, have a quick peek at www.Vizability.io for some ideas. Here’s to getting your business shining online – one step at a time.

Why  EasyCMS Outperformed WordPress

You asked why moving Jonathan’s site from WordPress to EasyCMS, with the same content and SEO, brought in more enquiries. Here’s the nitty-gritty, based on EasyCMS’s strengths and WordPress’s common hiccups:

• Speed: AWS’s hosting means sites load in under three seconds – vital since Google knocks slow sites down (and 53% of mobile users ditch anything taking longer). WordPress sites, especially on budget hosting, can get clogged with plugins, slowing things to a crawl. Faster sites rank higher and keep visitors around, turning clicks into calls.
• Mobile-Friendly: EasyCMS builds sites that look smashing on phones right away, where over half of searches happen. Jonathan’s WordPress site was a bit wonky on mobiles, losing him punters. EasyCMS’s mobile-first designs kept people browsing.
• SEO Edge: EasyCMS’s got ace tools – clean code, automatic sitemaps, schema markup – that make it dead easy for Google to crawl and rank you. WordPress needs plugins like Yoast, but if they’re not spot-on or they clash, your SEO’s knackered. EasyCMS’s out-of-the-box setup gave Jonathan a boost without touching his content.
• Better for Visitors: EasyCMS’s designs are clear and simple, with buttons that nudge folks to get in touch. Jonathan’s WordPress site had fiddly menus and slow forms, annoying users. Smoother navigation on EasyCMS meant more enquiries.



Add it all up – speed, mobile finesse, SEO smarts, and a nicer experience – and it’s no wonder Jonathan’s EasyCMS site left his old WordPress one in the shade, pulling in leads like nobody’s business.

Explore more about SEO and mobile-friendly web design on our SEO page and web design page.